Smart technology is recording and nudging our intuitive and behavioral reactions in ways that are not fully shaped by our conscious ethical reasoning and so are altering our social and moral worlds. Beyond reasons to worry, there are also reasons to embrace this technology for nudging human behavior toward prosocial activity. This article inquires about four ways that smart technology is shaping the individual moral life: the persuasive effect of promptware, our newly evolving experiences of embodiment, our negotiations with privacy, (...) and our experiences of risk and serendipity. (shrink)